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"We need to rethink the way we think"
DIGITAL BUSINESS BANKING & TRACKER STUDY
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Every year KPI undertakes a syndicated study called ‘Digital Business Banking and Tracker Study' [DBB].
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The study has been conducted for over 30 years and tracks the performance and market shares of the major banks with regard to electronic, transactional and foreign trade banking.
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The study targets the commercial and corporate business banking segments (R20m and above annual turnover) and comprises a sample of 700 face-to-face interviews with the company FDMs (financial decision makers).
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