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"We need to rethink the way we think"
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The KPI team are intensely passionate about the power of knowledge and market intelligence;
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Knowledge reduces risk in strategic decision making. The best of ideas start with a ‘gut feel’, yet strategic decisions need to be validated.
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Knowledge defines opportunity.
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Knowledge creates the foundation to strategy formulation.
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Knowledge tests and measures strategy performance.
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Knowledge supports innovation to existing strategy.
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